Millennials Have Earned a Seat at the Decision Table

B2C companies are already well aware of the significant effect millennials are having on the B2C buying market. But it's time that B2B companies acknowledge the millennial influence too. Research...

Let's Take a Selfie of This Deal!

Using Millennial Dynamics as an Advantage When Designing Business Software

In the new Age of the Customer, the buyer group is increasingly younger. Increasingly, it's full of millennials sitting...

B2B - Make Way for the Millennials

How Millennials Are Reshaping the Enterprise Business Context

A Pew Research Study indicated that millennials surpassed Generation X to become the largest share of the American workforce at 53.5...

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